Search Engine Optimisation (SEO)

Ranking higher on Google Search

If you're not on Google, do you even exist?

Search engine optimization, or SEO, can help improve the visibility of your website. Improving certain elements of your website such as the titles, metatags, and content can help to ensure that your site appears higher on search engine results pages, which leads to more traffic and conversions. SEO is a complex topic, we like to break it down and be clear about our strategy and approach. With a little effort, you could see a significant increase in your website’s traffic and visibility.

LET'S TALK
1

On Page SEO

On-page SEO (also called on-site SEO) is the practice of optimising web pages to rank higher in search engines. It includes optimizations to visible content and the HTML source code.

 

Simply put, you need to make sure the physical appearance of your website matches what Google wants to find. If your website is about dogs and you don’t mention different breeds, Google knows there is more relevant search results out there.

3

Off Page SEO

Off-page SEO (also called off-site SEO) refers to actions taken outside your own website to impact your rankings. Optimizing for off-page rankings involves changing the perception of your site, its popularity, relevance, trustworthiness and authority. 

 

This is accomplished by other reputable places on the Internet (pages, sites, people, etc) linking to or promoting your website and effectively “vouching” for the quality of your content.

The Basic Stuff

Some of the simple On-Page & Off-Page SEO techniques we implement to rank your site.

  • Content & Keywords

When it comes to search engine optimization (SEO), there are a few key elements that can help to improve your website’s ranking. One of the most important things to focus on is your website’s content. Creating high-quality, keyword-rich content can help to improve your website’s visibility and attract more visitors.

  • Titles & Meta Tags

Another important element of SEO is your website’s titles and meta tags. These are the tags that appear in the code of your web pages and help to identify the topic of your page to search engines.

Making sure that your website’s titles and metatags are optimized for your target keywords can help to improve your website’s ranking.

  • Website Speed

When it comes to SEO, website speed is a key factor that can help or hurt your ranking. Google has even said that website speed is a key factor in their ranking algorithm, and slow websites can lose out to faster ones. It’s important not just for the users experience that your website loads quickly (people are impatient), but also to improve your search ranking.

  • Link Building

Finally, another important element of SEO is link building. Linking to other websites, particularly those with high authority, can help to improve your website’s ranking.

Let's Chat!

WHETHER YOU’RE LOOKING FOR A FULL CONSULATION, OR JUST WANT SOME INITIAL ADVICE, OUR EXPERTS CAN HELP YOU NAGIVATE YOUR SEO GOALS.

1. Discuss SEO Strategy

Consider your current organic strategy and overall SEO goals with us, whilst we briefly audit your site to pinpoint your golden opportunities.

2. Accelerate Your Performance

Discover the quick wins that we can implement to boost your traffic and rankings, and unveil ways to use competitor analysis to your advantage.

3. Unlock New Insights

Get your free technical SEO audit, and discuss strategies for link growth and authority optimisation.