Content Marketing

Where Branding & Storytelling Live

Content Is King 👑

“Post on Facebook twice a day, go Facebook Live, Tweet three times tonight, Get on Tik Tok” – we’ve all heard the so-called experts preach content content content. Unfortunately, that means nothing if the content is irrelevant. Content for the sake of content is just garbage. That being said, high-quality content is one of the most cost-effective ways to generate sales available to your business.

Content marketing is so much more than just a few posts and a blog. The content needs to be relatable to your audience, it needs to be engaging and it needs to tell a story. These three elements remain constant no matter the platform; from Facebook to Tik Tok, from YouTube to a blog post.

Relatable

You need your content to be the conduit between your customer and your brand. It needs to push your business into the limelight, giving your business the exposure and recognition it deserves. This comes through high-quality content that resonates with your audience.

Engaging

Content for content’s sake is more often than not boring. Your content needs to be engaging, from the creative through to the message. We use the Stop the Scroll methodology when creating content. Ie. does this piece of content make the audience stop the mindless scrolling we are all guilty of.

Storytelling

Storytelling is what makes humans so amazing. We all love to hear a story, and we all love telling one. There are so many stories in your business that will build affinity and loyalty with your customers. From origin stories to customer journeys, storytelling is content marketing gold.

Curtin University Football Club

To create professional, visually striking Facebook content to engage with members. Emphasis was on being bold and showcasing upcoming fixtures.

Curtin University Football Club is an established semi-professional club competing in the WA State League. With most content being done by club’s themselves, our role was to create professional looking content that disrupts the local footballing landscape. We created consistency with the content to ensure the Curtin brand was engaging and consistent.

“the content makes you double-take at how good it looks.”

Cambell Ballantyne, CUFC President

Let's Chat!

WHETHER YOU’RE LOOKING FOR A FULL CONSULTATION, OR JUST WANT SOME INITIAL ADVICE, OUR EXPERTS CAN HELP YOU NAVIGATE YOUR WEB CONTENT MARKETING GOALS.

1. Start Your Story

Examine the content marketing challenges you’re currently facing, and discuss cutting-edge strategies to kickstart audience engagement.

2. Craft Your Message

Find out how to establish your niche expertise and spot opportunities to reach your target market.

3. Beat The Competition

Explore options for a more in-depth discovery meeting where we can dig deeper into what makes your brand unique, and use your strengths and personality to out-communicate your competitors.